Press Releases for Every Occasion
by Bill Stoller, Publisher Free Publicity, The Newsletter for
PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp
To many marketers, the press release is something of a "one size
fits all" proposition. You want to get media coverage, you knock
out a press release, send it to some journalists and sit back
Of course, smart Publicity Insiders already know that’s a
prescription for failure. You know that your press release has
to have a ...Read the rest of this post »
What's the cheapest, most under-used marketing tool you have?
The answer's no secret ... it's your business cards.
By the time you have read this article, you'll know several ways
in which you can increase your profits by making better use of
the advertising power of business cards.
Business card content
Everyone knows what a business card contains, so I'll keep this
brief and focus on what some people don't have on their cards.
Every possible way to contact you. Don't just give your ...Read the rest of this post »
The most effective way to write for your website is to keep the
subject matter of your web page under tight focus. Notice I
didn't say website; that's because the search engines don't
spider websites, they spider web pages.
The search engines will look to see how well the related page
title, keywords and body text apply to the subject matter. This
means that if you are talking about widgets, your title,
keywords and body copy should be tightly focused only on
widgets. Stray from your main ...Read the rest of this post »
The reporter is not your enemy, and he can easily be turned into
your new best friend, just by following these simple steps.
1.Read the publication and know what it covers.
Whether you want to get on the front page of the business
section in your newspaper or you hope to be the next star
featured on the cover of Rolling Stone magazine, it’s important
for you to get to know the media and what types of stories it
covers. Certainly a business-to-business company isn’t going to
be featured on ...Read the rest of this post »
If you crawl the call centre newsgroups on the Internet, you
will find countless articles for and against offshore
outsourcing. The articles in favour of offshore outsourcing are
generally written by people who have a financial interest in
their success and the opposing articles written by people who
stand to gain should they fail. So, we at Asian Call Centres
decided to thoroughly examine the offshore industry so that we
could predict what would actually happen over the next 5 ...Read the rest of this post »